![]() ![]() Having a successful pre-order campaign is a surefire way to have an even more successful launch, especially in the AAA sector. These early backers are your biggest fans and will provide you with invaluable feedback and engagement. ![]() Building up a community of early supporters-who believe in your game enough to take a chance and get involved early-is incredibly powerful. One step in the right direction is having a solid pre-launch marketing campaign to drum up some hype before your game even hits the digital (or physical) shelves. There’s a lot of useful, actionable material for anyone looking to kick off an indie marketing campaign, so dig in! So when co-founder Raghav Mathur asked if I’d be up for hosting this, I jumped at the chance. ![]() The folks at Black Shell are friends and comrades of Breaking the Wheel. How do you differentiate yourself from the 15 other games launching at the same time as yours? Note from Justin: The following is a guest post from Jennifer Mendez of Black Shell Media. Steam doesn’t let you launch games on weekends, so that’s approximately 16 games per day. In a day and age where new titles hit the market on a daily basis, being able to stand out from the crowd is super important. ![]()
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